Part 1 - Introduction, fine-art prints, self-published books
Part 2 - Stock photography business
Part 3 - How to start selling stock photos
Part 4 (this page) - How to grow your photo business
Understand your client needs
too big files not needed
be careful about pricing - good art isn't cheap; and even generic stock doesn't always need to be cheap
Understand your purpose, and build development plan
closely linked with the next section, about your capabilities
think and re-think about what do you want to achieve
hobby, secondary income a) to non-photography business b) to non-stock photo business, profession
don't lie to yourself - if you want it to be secondary or main income, but you are not suceeding with that, it's not right approach to tell
yourself and others that "it's just a hobby".
Understand your capabilities, and build development plan
Understand business model
crowdsourcing
licenses - micro vs macro, and dangerous ones
subscription vs individual sales and how to approach
discounts for customers on behalf of photographer or agency
aging of stock pictures
Micro vs macro vs midstock
Mikhail Lavrenov
Last update: February, 2008
Feel free to contact me if you have further questions about stock photography. There are several ways to reach me:
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